Fractional Head of Growth
Summary
Fractional Head of Growth for AI / SaaS Startups: - Lovable.dev, Shipable.io, Xavier.ai and HeronAI.com
Summary
Spearheaded technical growth strategy and Product-Led Growth (PLG) implementation, establishing robust infrastructure for explosive revenue growth across a 6-month engagement.
Highlights
Engineered a comprehensive Product-Led Growth (PLG) pipeline, achieving $60M ARR in six months and driving 108% month-over-month growth from inception.
Architected and optimized an omni-channel digital marketing ecosystem (SEO, PPC, Paid Social, Affiliates, CRM automation), ensuring seamless, scalable customer acquisition.
Developed custom AI optimization algorithms for acquisition channels, outperforming industry benchmarks with superior CTR and conversion rates.
Architected a technical activation framework leveraging custom GPT-enhanced prompts, increasing conversion rates by 43%.
Implemented a cross-channel attribution system utilizing machine learning models, improving marketing ROI by 47%.
Summary
Led growth engineering as a Senior Leadership Team (SLT) member and P&L owner, implementing technical infrastructure for scalable acquisition and revenue growth.
Highlights
Architected robust growth systems, driving a 50% year-over-year increase in customer acquisition efficiency.
Engineered a multi-channel optimization framework, reducing Customer Acquisition Cost (CAC) by 55% through algorithmic campaign management.
Implemented predictive Lifetime Value (LTV) models, improving customer lifetime value by 20% and reducing churn by 15%.
Designed technical revenue optimization systems, driving a 40% increase in first-year revenue.
Built automated user engagement infrastructure, increasing active users by 30% through behavioral triggers.
Summary
Built a multi-channel acquisition engine, significantly increasing user acquisition and optimizing digital marketing strategies.
Highlights
Built an acquisition engine, increasing user acquisition by 30% over 18 months through multi-channel integration.
Engineered advanced SEO architecture, boosting organic traffic by 25% through technical optimizations.
Designed a conversion optimization framework, increasing account sign-ups by 20% via user journey engineering.
Implemented personalization infrastructure, reducing churn rate by 10% through dynamic customer experiences.
Summary
Scaled user base from 10K to 2.5M across 31 markets and led Series A-C fundraising initiatives.
Highlights
Scaled the user base from 10,000 to 2.5 million across 31 international markets.
Led Series A-C fundraising rounds, securing essential capital for rapid expansion.
Summary
Architected comprehensive B2B marketing infrastructure, assuming full P&L accountability.
Highlights
Architected comprehensive B2B marketing infrastructure, assuming full P&L accountability for digital marketing operations.
Summary
Built a viral growth engine and secured $6M in funding through technical presentations.
Highlights
Built and deployed a viral growth engine, significantly expanding user acquisition.
Secured $6M in funding through compelling technical presentations to investors.
Summary
Optimized digital assets generating over 100M monthly visits and reduced ad spend.
Highlights
Optimized digital assets, generating over 100 million monthly visits.
Reduced ad spend by £500,000 through strategic optimization and efficiency improvements.
Conversational
Fluent
Native
Conversational
Self-Serve Conversion Architecture, Freemium-to-Paid Pipeline Optimization, Value-Based Monetization Systems, PLG Scaling Frameworks, In-Product Engagement Automation.
Full-Stack Growth Engineering, Cross-Channel Attribution Modeling, Programmatic Media Buying, Performance Marketing Infrastructure, Data-Driven Experimentation.
Machine Learning Implementation, Generative AI Integration, Predictive Analytics Architecture, Marketing Automation Systems, Technical SEO Systems.
OpenAI GPT-4, Claude 3, LangChain, Hugging Face, TensorFlow.
Pendo, Appcues, ProductLed, Segment, Mixpanel.
BigQuery, Snowflake, Tableau, Looker, AppsFlyer.
SQL, Python, JavaScript, REST APIs, Git.
Industry Keynote Speaker, Technical Innovation Panelist, Growth Engineering Mentor, Cross-Functional Team Architect.
67 Countries Traveled.
Licensed Pilot (In Progress).